The State of Travel Agents in 2025: What New Advisors Should Know

Industry trends, insights, and what they mean for today’s travel professionals

The travel industry continues to grow at a steady pace, and 2026 is shaping up to be a strong year for both new and experienced travel advisors. As more travelers seek convenience, clarity, and expert guidance, the role of the travel agent has become more valuable than ever.

At Waiters Travel Consulting, we work closely with new agents entering the industry, and we see firsthand how the landscape is shifting. This overview breaks down the key trends shaping the advisor community today and what they mean for anyone considering a career in travel.

1. Consumer demand for travel advisors is increasing

Travel planning has grown more complex in recent years. Between comparing resort options, understanding travel requirements, and managing unexpected changes, many travelers now prefer working with a professional who can simplify the process.

This shift is driving more people to seek travel agents who can provide informed recommendations, accurate details, and a smooth booking experience. For new advisors, this increase in demand creates strong opportunities to build a thriving business.

2. All-inclusive destinations remain the strongest performers

Destinations such as Mexico and the Caribbean continue to lead in popularity, with all-inclusive resorts dominating the market. Travelers appreciate the convenience of paying one price for food, drinks, entertainment, and amenities.

Because these destinations are highly requested, all-inclusive travel has become the best entry point for new agents. The learning curve is manageable, the product is consistent, and clients feel more confident when guided by an advisor who understands resort differences and room categories.

3. Host agencies are becoming the preferred entry path for new advisors

More new agents are choosing to start their businesses under a host agency instead of operating independently. The reason is simple: guidance is essential.

Agents want access to structured training, booking tools and systems, supplier relationships, step-by-step support, and a trusted resource center. A strong host agency removes confusion and helps new advisors move from learning to earning more quickly.

4. Community support is shaping agent success

Isolation is one of the biggest challenges new advisors face. Today, community is no longer optional—it is a core part of long-term success.

Agents who have access to supportive networks tend to learn faster, feel more confident selling, stay consistent in their business, ask questions instead of guessing, and build stronger habits. Host agencies that offer group discussions, live classes, mentorship programs, and peer connections are seeing higher agent retention and performance. This is why community engagement remains a central part of WTC’s structure.

5. Training and development remain top priorities

The modern travel advisor wants clear guidance and accessible education. Industry terminology, booking systems, vendor requirements, and sales skills can all feel overwhelming without direction.

In 2025, the most successful host agencies are the ones providing easy-to-follow learning paths, orientation programs, supplier training, real examples and templates, and continued support beyond onboarding. Agents want to understand not only how to book a trip, but how to run a sustainable business.

Final Thoughts: A strong year for new and experienced advisors

The travel industry is stable, growing, and filled with opportunities for agents who want to learn and stay engaged. The demand for expert guidance is rising, all-inclusive resorts continue to perform well, and host agencies are evolving to offer stronger education and support than ever before.

For new advisors, this is an ideal time to enter the field with the right tools and community behind you. For seasoned advisors, this is a moment to refine skills, strengthen relationships, and position yourself for continued growth.

Waiters Travel Consulting remains committed to helping agents gain confidence, build their business, and serve travelers with excellence.